Strategies For Promoting Sustainable Development Of Dairy Cattle Breeding In Agricultural Enterprises Of Ukraine

Abstract

The article is devoted to the development of dairy cattle breeding, which now represents an open socio-economic system of interconnections between the branches of the agrarian economy. The process of strategic management of the dairy industry is generalized, which is a constant response to the need for changes that are caused by the influence of environmental factors. The article gives recommendations for the improvement of the strategic planning process for the development of dairy farm enterprises. The authors examine the existing approaches to defining the concept of "strategy", which is an important definition in the theory of strategic planning. The factors of uncertainty of the external environment, to which the enterprise must flexibly adapt, is specified. The generalization of the fundamental and theoretical developments of domestic practice and foreign experience gives grounds to believe that the dairy industry is a response to changes that are caused by the influence of environmental factors. Based on data from the State Statistics Service of Ukraine, a survey of the activities of agricultural enterprises - producers of dairy products and research of scientists. It was proved that the result of strategic management of dairy cattle in the long-term, may be: the production of affordable by volume and price of environmentally safe dairy products; conservation of natural resources based on resource-saving technologies; in the social sphere. Based on the use of economical and mathematical methods, prospects for the development of dairy farming in agricultural enterprises have been calculated, which make it possible to predict further reduction of the number of unprofitable farms in the corporate sector of the agrarian economy, since the production of milk can not be sustained for a long time. Reasonable strategic approaches for each type of sustainability of farms of the corporate sector of the agrarian economy, taking into account the parameters of development of agricultural enterprises for milk production. It has been proved that the efficiency of animal husbandry depends to a large extent on the rational normalized use of live and settled labor, therefore the normalization of labor and material resources plays an important role in solving the pressing problems of animal husbandry.The research found that the strategic prospects for the development of consumer personal peasant farms depend primarily on the income level of rural households and cities with which they are in family relationships, as well as on the socio-demographic situation in rural areas.