Directions of increasing competitiveness of the enterprise in the intensified competition conditions

Abstract

In modern market conditions, enterprises face high competition and must continuously adapt strategies to maintain competitiveness, especially in dynamic sectors such as retail. The assessment of enterprise competitiveness requires a comprehensive analysis of internal and external factors, including product quality, service level, pricing, innovation, and marketing. Effective strategies for increasing competitiveness involve geographic expansion, partner network formation, logistics optimization, marketing support, product portfolio improvement, and the introduction of premium and mid-segment products with updated packaging. Modernization and automation of production processes, energy-saving technologies, digital marketing, CRM systems, and quality control mechanisms are essential for enhancing operational efficiency and sustainability. Competitiveness also depends on the ability to implement technological innovations, optimize costs, and respond to rapidly changing consumer demands. A systematic approach combining strategic, technological, and organizational innovations ensures long-term stability, profitability, and sustainable development of the enterprise.