Directions of increasing competitiveness of the enterprise in the intensified competition conditions

Abstract

The article deals with topical aspects of the formation of competitiveness of the enterprise in the conditions of increased market competition, in particular in the field of retail trade. The authors emphasize the need to adapt the management strategies to changes in consumer preferences and market dynamics. A step -by -step strategy for expanding the geographical presence of the enterprise is proposed, which includes the analysis of potential regions, the formation of a partnership network, the creation of logistics hubs, active marketing support and the development of its own trade network. Particular attention is paid to updating the range of products in the middle price segment, improving the design of packaging and introducing innovations in product promotion. The systematic approach to expanding markets, optimization of distribution and formation of stable marketing policy is considered as a key factor in ensuring the competitiveness of the enterprise in modern conditions.