Substantiation of Competitive Strategies for the Development of Poultry Industry in Ukraine
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Slovak University of Agriculture in Nitra
Анотація
The purpose of the article is to determine the intensity of competition on the eggs
and egg products market, to systematize consumer requirements for egg products, to
justify strategies for the formation and strengthening of the competitive advantages
of products in the domestic and foreign markets
Опис
Ключові слова
competitive strategy, конкурентна стратегія, competitive advantages, конкурентні переваги, industrial poultry farming, промислове птахівництво, egg products, яєчні продукти, marketing tools, маркетингові інструменти
Бібліографічний опис
Gavrik O. Substantiation of Competitive Strategies for the Development of Poultry Industry in Ukraine / O. Gavrik, N. Homyak // International Scientific Days 2018. “Towards Productive, Sustainable and Resilient Global Agriculture and Food Systems.” Conference Proceedings, May 16-17, 2018 Nitra, Slovak Republic. – Nitra, 2018. – Р. 766-778.