Factors of ensuring the competitiveness of Ukraine’s pig breeding production in external markets

Abstract

The method of two-criteria analysis of the status of domestic market for meat products based on the indices of food safety and international competitiveness has been developed and tested which will promote complex estimation of positions of some kinds of commodities in external market. The model of two-criteria analysis allows substantiating effective instruments of state regulation and protecting the relevant market of products. The method of two-criteria analysis of meat products is universal, i.e. it may be used to determine the positions of different commodity groups in the external market. The evaluation of competitiveness of the main kinds of meat products – pork, beef and poultry meat – demonstrated the absence of competitive advantages of pig breeding production in external markets and insuffi cient food independence. The factors, restraining the expansion of pork export, were systematized and divided into three main groups: technological; normative and regulatory; veterinary, and the ways of eliminating them were specifi ed. The measures of creating favorable export-institutional environment were elaborated and the main directions of supporting export of domestic pig breeding production were suggested.