Features of Consumer Behavior in the Market of Meat Cattle Breeding in Ukraine

Abstract

In the balance of meat of Ukraine, beef and veal, which can not be replaced, are the most important place, because each of these types of meat has specific taste properties, amino acid composition and nutritional value. However, a sharp decline in the volume of production of meat products of cattle breeding during the years of market transformations has led to a significant reduction in the consumption of beef and veal by the population against the backdrop of a decrease in the supply of domestic meat and a significant increase in its import supplies in frozen form. Consumer demand for beef and veal is due to economic, socio-demographic and specific factors. Economic and socio-demographic factors influence the consumer demand for meat products, similar to those inherent in the demand for consumer goods.